Raymond “RS” Francisco has long been recognized as a trailblazer in business, entertainment, and marketing innovation. As an entrepreneur, philanthropist, and creative powerhouse, he continues to push boundaries and redefine leadership. His inclusion in InCharge magazine’s “Leading Men” is a testament to his visionary approach to business and marketing, as well as his unwavering commitment to empowering communities and revolutionizing industries.
Honored Among the Nation’s Leading Men
On March 31, 2025, RS Francisco was among the distinguished men honored at InCharge magazine’s “Leading Men” presentation at Makati Shangri-La Hotel. The event gathered some of the most influential figures in diplomacy, governance, and business, including:
• Israel Ambassador Ilan Fluss
• Indonesia Ambassador Agus Widjojo
• Malaysia Ambassador Malik Castelino
• Argentine Ambassador Ricardo Luis Bocalandro
• COMELEC Chairman George Erwin M. Garcia
• Emver Cortez
• Bureau of Customs Commissioner Bienvenido Y. Rubio
• Tim Yap
The prestigious recognition celebrated RS Francisco’s contributions to entrepreneurship, marketing, and philanthropy, highlighting his ability to transform industries through innovation, bold ideas, and strategic leadership.
The Visionary Behind Luxxe Ultra’s Boldest Marketing Stint
Beyond his success as the co-founder of Frontrow, RS Francisco has made headlines for orchestrating some of the most daring and talked-about marketing campaigns in the industry. Most recently, he was the creative mind behind the boldest marketing stunt for the launch of Luxxe Ultra, a game-changing premium wellness product under Frontrow.
The Luxxe Ultra launch was nothing short of spectacular, merging high fashion, cinematic storytelling, and groundbreaking brand positioning to create an event that disrupted traditional marketing norms. The campaign not only captivated audiences but also set a new standard for product launches in the wellness and beauty industry, solidifying Frontrow’s reputation as an industry leader.
By pushing the boundaries of experiential marketing, RS Francisco once again demonstrated his mastery in branding, storytelling, and audience engagement, proving that luxury and wellness can be presented in a way that is both aspirational and accessible.
A Man InCharge: Leading with Innovation and Purpose
His ability to combine business, entertainment, and social responsibility distinguishes him as a man who is not only leading industries but also empowering people and making a lasting impact.
RS Francisco’s recognition as one of InCharge magazine’s “Leading Men” further cements his legacy as a visionary entrepreneur, marketing genius, and philanthropic leader.
Through his fearless approach to marketing, his transformative leadership at Frontrow, and his commitment to giving back, RS Francisco continues to inspire future entrepreneurs and industry leaders, proving that success is not just about breaking records—it’s about breaking barriers.
