This program ensures that the mall can continue to responsibly serve millions of visitors while reducing dependency on local water utilities. More significantly, it shows how rainfall can be used to alleviate urban water scarcity when properly managed

“We’ve always valued innovation and creativity in the malls – we take it a step further now to where it truly matters. SM City Baguio’s rainwater treatment facility shows how the right innovation can secure tomorrow’s water,” said SM Supermalls President Steven Tan.”

Championing Water for Tomorrow

SM Prime’s Water for Tomorrow campaign advocates efficiency, innovation, resilience, and awareness in water resilience, and promotes the wider sustainability campaign of the SM Green Movement. Beyond Baguio, SM Prime’s promotes the water installation of advanced treatment facilities, recycling systems, and community engagement programs.

In 2024, SM Prime recorded a 26.23% increase in recycled water volume, rising from 4.42 million cubic meters in 2023 to 5.59 million cubic meters.

The SM Green Movement’s Water for Tomorrow campaign continues to demonstrate how everyday innovation can ensure a sustainable tomorrow—for businesses, communities, and  our Mother Earth.

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.